The journey to Uzbekistan begins with samsa
A digitized business built on honest Uzbek cuisine: operating margin from 20%, payback from 13 months. 16 years of recipes, standards, and hospitality — now a franchise for Europe.
Strict Halal standard at every location in the network
Four reasons
this works
We don't sell the «idea of a café» — we sell a system where everything is already designed, written down, and tested at our expense.
A unique niche in Europe
No systematic competitors in the authentic Uzbek fast-casual segment. An open market and strong demand against the usual burgers and pizza.
Technological independence
Reliance on the head chef's skill is replaced by clear standards and our signature «plov formula». The taste of every dish is consistent across the network.
A business mapped to the last detail
Every step — from opening the shift to deep cleaning — is captured in the step-by-step checklists of Samsa Book. Operations are broken down into simple instructions.
Launch and lifelong support
The launch team runs the audit, trains the staff, and fine-tunes the processes in the first days. After opening, the management company guarantees ongoing support.
Made before the guest's eyes
Chebureki fresh off the knife, samsa from the tandoor, plov in the kazan. A recognizable signature storefront, Uzbek ceramics, and warm light — an atmosphere people come back to. «Samsa first — then everything else».
profit in a minute
format that fits you
«In 15 years we've come from a home kitchen to an international network, proving that an honest product and genuine hospitality are always in demand.»
We're looking for like-minded people ready to share our family values and strictly uphold Halal standards. If you're ready to dive into the details — welcome to the family.
From contract to opening —
seven clear steps
Signing the franchise agreement and paying the franchise fee.
Management training for the partner, at the training center or online.
Finding a location and a technical audit of foot traffic.
Design project and kitchen zoning plan from the management company.
Renovating the space, purchasing and installing induction kazans.
Hiring staff, intensive training of cooks and all-rounders.
The management company's launch team arrives, technical launch and grand opening.
The essentials, in brief
No. Thanks to full standardization in Samsa Book, automated accounting in Poster ERP, and step-by-step training led by our team, even a first-time entrepreneur can master day-to-day operations.
The right to the brand, transfer of the knowledge base, a management course for the owner, a marketing launch strategy, equipment specifications, and mentoring through the opening.
A 5% royalty on turnover for support and a 2% marketing fee for centralized brand promotion and social media management. No hidden fees.
Through strict tech cards, semi-automated equipment with fixed programs, and our signature «plov formula» — with no reliance on a hired head chef.
Yes. The partner is assigned a protected zone of 1 km or more, or exclusivity for the entire city if the population is up to 50,000. The terms are set in the contract.
Yes — it's a key, non-negotiable requirement of the brand. Certified Halal products guarantee quality and steady demand from a broad audience.
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